https://www.thegoodcrowd.co.uk/case-studies daily 0.75 2025-12-14 https://www.thegoodcrowd.co.uk/case-studies/sustainability-first-model-secures-b-corp-success monthly 0.5 2025-06-16 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/970bddbc-3730-4655-ab5b-f6c4faedd7e8/Screenshot+2025-06-13+100149.png Case Studies - B Corp Certification for SAQUA Seafood: Ethical Sourcing Meets Verified Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/6f265a30-b23a-44b8-8417-56776b9985ee/4+%281%29.jpg Case Studies - B Corp Certification for SAQUA Seafood: Ethical Sourcing Meets Verified Impact “The Good Crowd combines real expertise with a clear, professional approach to the B Corp process. Their flexible support allowed us to stay hands on where we wanted, and lean on them where it mattered most. The Good Crowd exceeded all our expectations and we would recommend to anyone looking for a stress free, very reliable, and cost effective pathway to B Corp certification.” Emma Cazaly, Operations Director, SAQUA Seafood https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1750067827034-G8QX3FEX55AAJQLC9UYX/unsplash-image-LlDQPnErFxo.jpg Case Studies - B Corp Certification for SAQUA Seafood: Ethical Sourcing Meets Verified Impact - About SAQUA Seafood SAQUA Seafood is a leading European frozen seafood importer, but with a difference. It only imports the finest quality and truly sustainable seafood. This sets it apart from competitors who import and promote highly unsustainable seafood, alongside sustainably sourced items. Its mission is to demonstrate that true sustainability is possible in all that comes from the sea. It works with the world’s leading seafood producers, each independently verified for their sustainability practices and deep community partnerships. SAQUA Seafood produce is used by Europe’s most renowned chefs and stocked by premier retailers. From Yellowtail to Black Cod to Australian Prawns, you’ll find its seafood on plates and in chiller cabinets across Europe and the UK. https://www.thegoodcrowd.co.uk/case-studies/impact-strategy-and-b-corp-support monthly 0.5 2025-12-14 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1716294200873-IFZJ0D65AIBST1QWUA2Y/2022-06-21_Belvoir_1014_72dpi_sRGB-min.jpg Case Studies - Impact Strategy and B Corp Certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/0ce16ed9-979c-4229-bdbb-130b5dff4312/Pev-Manners.jpg Case Studies - Impact Strategy and B Corp Certification “Catherine has made our B Corp journey so far really positive. It’s such a rigorous and complicated assessment and we definitely needed her expertise to interpret the questions, lead the process and advise us on how to improve.” “We’ve already learnt a lot and now have a really solid plan to have an even bigger impact. It’s going to be challenging, but Catherine will be supporting us every step of the way. Caroline Knight, Belvoir Farm’s B Corp lead https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/3bd5fa1d-4962-4992-bfe1-27dee7f2cc6e/Belvoir-Farm-189a.png Case Studies - Impact Strategy and B Corp Certification - About Belvoir Farm Over the last 40 years, Belvoir Farm has become one of the UK’s best loved premium soft drink brands. It produces cordials, botanical sodas and non-alcoholic cocktails, all bursting with natural flavours. The brand has a deep connection to the land and to the local community. ‘Crafted with Nature’ is the heart of the company’s values. The company’s mission is to make quality soft drinks, with natural ingredients, that are refreshingly delicious and reassuringly real. https://www.thegoodcrowd.co.uk/case-studies/running-an-impact-workshop-for-the-newt monthly 0.5 2025-06-05 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/9927e0c0-58df-4db2-8bd4-cf80d20f147c/1_TheNewtinSomerset-Produce-Garden-looking-up-to-Hadspen-2500x1250.jpg Case Studies - Supporting The Newt to grow its positive impact on people and the planet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/7c364989-112d-4a79-b9b4-b3e764559945/1725534280799.jpg Case Studies - Supporting The Newt to grow its positive impact on people and the planet “I found [working with The Good Crowd] very motivating and enlightening. It was encouraging to see the engagement you inspired. I felt very positive coming away!” Zoe Young, Impact Lead for The Newt https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/096c64ad-600b-44fc-ac85-1454f73af0c8/Untitled+design+%2859%29.png Case Studies - Supporting The Newt to grow its positive impact on people and the planet - About The Newt The Newt is a stunningly beautiful and historic Somerset country estate. Since opening its doors to the public in 2019, the business has grown quickly. It now encompasses a country house hotel and spa, an RHS Partner garden and acres of farmland and cyder orchards. The estate’s food and drink offering centres around fresh, seasonal fare, including The Newt’s very own cyder brand. https://www.thegoodcrowd.co.uk/case-studies/leading-a-strategic-brand-review monthly 0.5 2025-06-05 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1695409421171-Q21X5CNL7RRMADYCK43U/8R5A3514-scaled.jpg Case Studies - Leading A Strategic Brand review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/7cf902b4-f995-43a5-8bac-96256c072b93/image-8-2-scaled.jpg Case Studies - Leading A Strategic Brand review “After almost 12 months of working together, Natalie has become a part of our extended team! We really value her experience in the food industry as a marketer and her passion for the consumer. We have worked on a number of business priorities together, including brand positioning, consumer insights and visual identity. Her pragmatic approach allows us to continue with the 'test and learn' mentality that we all have as a team.” Sales + Marketing, Mr Organic https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1695409421171-Q21X5CNL7RRMADYCK43U/8R5A3514-scaled.jpg Case Studies - Leading A Strategic Brand review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1707393042637-2MDPAMDHBDGAHEZBVCDX/image-asset.jpeg Case Studies - Leading A Strategic Brand review - About Mr Organic Mr Organic was formed by three friends who realised switching to organic agriculture would result in better taste, better health and a better environment. Mr Organic's delicious, Organic and sustainable range of high-quality food includes tomatoes grown on their own farm in Italy, pasta sauces, oils, antipasti and much more. https://www.thegoodcrowd.co.uk/case-studies/rheal-superfoods-b-corp-certification monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1903f882-71fb-464b-8b71-a3a5be1a6ef2/Logo-Rheal-Packaging-8-1.jpg Case Studies - Rheal Superfoods B Corp certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/24d10a88-d1ea-41f1-a636-a19c118078d8/rheal+.png Case Studies - Rheal Superfoods B Corp certification "When we decided that we wanted to become a B Corp, we were introduced to The Good Crowd. Right from the beginning, the whole process felt less daunting and they have been such a great help getting us to the point of submission…Couldn't recommend their services enough." Charlotte, Co-Founder Rheal Superfoods https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/c91edc06-3cc8-458d-ae49-4f7a3e7f3164/Rheal_Superfoods_%E2%80%94_BEOM.png Case Studies - Rheal Superfoods B Corp certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1708267939378-DX2N7P5XX1IT8LBY171S/image-asset.jpeg Case Studies - Rheal Superfoods B Corp certification - About Rheal Superfoods Founders, and Dragon’s Den winners, Sean Ali and Charlotte Bailey launched Rheal Superfoods with a mission to improve health and wellbeing and look after the planet. B Corp aligned well to their values and they were inspired to join a movement of businesses driving change for good. With a fast-growing business and small team, the process seemed overwhelming and so they were introduced to us. https://www.thegoodcrowd.co.uk/case-studies/marketing-fundamentals-training monthly 0.5 2025-06-05 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/b81b4430-740c-4b17-885a-04ffccbcd7b4/Jolly-Hog-April-20234577-HiRes300ppi.jpg Case Studies - Marketing Fundamentals Training - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1705920787927-UZQ74YB03AOCZDH6KUMD/WhatsApp-Image-2023-09-06-at-10.27.45.jpg Case Studies - Marketing Fundamentals Training “The Good Crowd planned each session to ensure the content was tailored to our team and business priorities, bringing a great energy to the room. The training created a common language that has allowed us to engage with stakeholders on our plans and priorities as a marketing department. The templates provided helped to provide clarity and focus and, as a team, we continue to use the tools and templates shared.” Marketing Manager, The Jolly Hog https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/7fe8d4c8-85b1-4a01-90a6-e2feb89009de/banner-1-1.jpg Case Studies - Marketing Fundamentals Training - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/c6555f04-1873-4fc1-97c4-d3197f9322b7/347031249_1559703094558568_3175327057813393695_n-1.jpg Case Studies - Marketing Fundamentals Training - About The Jolly Hog The Jolly Hog brand is the brainchild of three brothers, all totally passionate about creating food full of full-on flavour that you’ll want to share. A certified B Corp, The Jolly Hog makes food in the right way, championing animal welfare and protecting our planet. https://www.thegoodcrowd.co.uk/case-studies/mr-filberts-bcorp-support monthly 0.5 2024-03-06 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/7b4abcdf-5f74-4cb9-848f-35679f8ecd19/Screenshot+2024-03-06+at+12.21.16.png Case Studies - Mr Filbert’s B Corp Certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/96b28ad4-6fe6-491a-bab3-a25b3d54f6cf/Screenshot+2024-03-06+at+12.23.17.png Case Studies - Mr Filbert’s B Corp Certification “Catherine brought with her great knowledge of what B Corp is all about, and understood the initial challenges we were facing. She provided us with an invaluable insight into our assessment, helped us understand our score, and helped us to develop a strong improvement plan so we were able to submit a robust, comprehensive application. Catherine also provided extra support throughout the review process, when things temporarily got a bit tricky for us!” Mr Filberts https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1709727980199-RNUW99POA0297KQDEBVL/image-asset.jpeg Case Studies - Mr Filbert’s B Corp Certification - About Mr Filbert’s Mr Filbert’s is a Somerset based manufacturing company, producing multi-award-winning nuts and snacks and employing 30+ local people. The senior team wanted to better understand and improve their impact on the environment and those people who depend on the business, and the business depends on. They took on the challenge to gain B Corp certification and prove their high environmental and social performance, accountability and transparency. https://www.thegoodcrowd.co.uk/case-studies/the-pack-vegan-petfood-bcorp monthly 0.5 2024-04-22 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/c84f0374-16d6-41ce-8b18-e283877deee3/Screenshot+2024-03-06+at+12.07.31.png Case Studies - Europe’s First B Corp Certified Vegan Pet Food - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1709727302781-Y59NICCSJAS178NEZIOP/image-asset.jpeg Case Studies - Europe’s First B Corp Certified Vegan Pet Food “Working with The Good Crowd was a brilliant experience for us - Natalie and Catherine really understood our vision and values, and led us confidently along our B Corp journey, making it really engaging and enjoyable. Catherine helped us to focus on what mattered to us, breaking actions down into manageable chunks and reducing the overwhelm hugely. The policy templates provided were a huge help, saving us hours of time” Damien Clarkson, Co-Founder https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/a06e6425-4686-4c9f-b1af-ae2db1690035/THE+PACK+Cans.jpg Case Studies - Europe’s First B Corp Certified Vegan Pet Food - About The Pack The Pack is a startup brand creating vegan dog food that’s better for the planet. Set-up by committed environmentalists, Judy Nadel and Damien Clarkson, they have a strong mission to create a better world for pets and the planet. https://www.thegoodcrowd.co.uk/case-studies/black-bee-honey-brand-sustainability monthly 0.5 2024-05-24 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1709724897305-FLWMP7JW99AT2PXFZEJQ/image-asset.jpeg Case Studies - Black Bee Honey Sustainability + Brand Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1709724843434-71VBTXEL84FF8KIMNY66/image-asset.jpeg Case Studies - Black Bee Honey Sustainability + Brand Strategy “We'd highly recommend working with The Good Crowd. We started working with Catherine on our B Corp certification back in 2021. Her expertise in sustainability & B Corp, industry connections and insights have really helped us develop our business. We certified B Corp last year, and have continued to work with Catherine as our Sustainability advisor, bringing her onto our Board last year. We've also tapped into The Good Crowd's Brand strategy expertise, working with Natalie to develop our marketing strategy. They really get what we're about and are great to work with”. Chris Barnes, Co-founder https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1709725022598-2ATEP4M6C3PTCYNWEGLD/image-asset.jpeg Case Studies - Black Bee Honey Sustainability + Brand Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/371895e9-132d-4bae-ac4e-0364d201a1fc/IMG-20231203-WA0002.jpg Case Studies - Black Bee Honey Sustainability + Brand Strategy - About Black Bee Honey Award Winning. Single Origin. Raw British Honey. Black Bee Honey is named after the British honeybee, which after nearly dying out, are slowly making a comeback. Founders Chris & Paul met in an office 15 years ago, but their interest in beekeeping led them to London’s rooftops and gardens where they cared for over a million bees. It was a life changing experience, but they weren’t content. In fact they were annoyed. Annoyed with all the tasteless honey they found on supermarket shelves. They wanted to share their love of honey straight from the hive with everyone, so Black Bee Honey was born. https://www.thegoodcrowd.co.uk/case-studies/leading-b-corp-certification1 monthly 0.5 2025-12-14 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/e5bc4286-a9c5-43b4-b2b4-d7a09a351347/Tillie_04_140_840x_2x_webp.png Case Studies - Leading B Corp Certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/f877aff4-11e2-4ce1-b0db-558df9d1ddf9/cacao_collagen-benefits_s_340x_2x_webp.png Case Studies - Leading B Corp Certification “We couldn’t have certified B Corp without The Good Crowd’s expertise and incredible efficiency. Calmly guiding us through the process, helping us to prioritise our actions and providing valuable ideas for improvement” Founder, Ancient and Brave https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/8ef14171-10f5-40a7-b91d-8747b9227d99/kate_prince_2_840x_2x_webp.png Case Studies - Leading B Corp Certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1708513218234-Z765QSZKCW0KRJLGW9G4/image-asset.jpeg Case Studies - Leading B Corp Certification - About Ancient + Brave Kate Prince, Founder of Ancient + Brave, was committed to achieving B Corp certification, but business priorities and knowledge of the process impacted on progress. Kate needed a B Corp expert to guide her smoothly and efficiently through the assessment. https://www.thegoodcrowd.co.uk/case-studies/analysing-brand-stretch-opportunities1 monthly 0.5 2024-02-21 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1708512479694-9ACWFK0TU4EIW85DY4ZO/image-asset.jpeg Case Studies - Analysing brand stretch opportunities - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1708512543349-BE9SPWDQF91YF1TPFXP2/image-asset.jpeg Case Studies - Analysing brand stretch opportunities - Alliance Our client had a vast amount of knowledge within prescription medicines, experiencing strong YOY growth through one of their flagship brands. The commercial team wanted to understand whether there was an opportunity to drive incremental growth by driving the brand as an over-the-counter (OTC) brand. https://www.thegoodcrowd.co.uk/case-studies/plant-based-snacking-launch monthly 0.5 2024-02-21 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/3e2c8f7d-cb59-469f-841a-82de91e3a0be/IMG-20220923-WA0003.jpg Case Studies - Plant-Based Snacking Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/ee9b0079-4340-4f53-8f67-b61b4717f347/IMG-20220818-WA0000.jpg Case Studies - Plant-Based Snacking Launch The Good Crowd have done a fantastic job working for our business on and off for the last three years, acting as a high growth business partner. They have helped us win a global award, transform our business and get us into solid growth. They have a mix of different skills including brand strategy, innovation and campaign activation that are highly relevant to fast growth, challenger brands. Tom Benton, Managing Director Nature's Heart https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/6c98921e-4f77-49a5-9eb3-3a547bc97dcf/IMG-20221102-WA0004.jpg Case Studies - Plant-Based Snacking Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1657184455629-JTRZ0R75V36C3D9M73N8/home-immune-range-banner.jpg Case Studies - Plant-Based Snacking Launch - About Nature’s Heart Nature’s Heart, a healthy snacking brand founded in South America wanted to make their mark in the UK by accelerating the launch of a new snacking range. https://www.thegoodcrowd.co.uk/the-good-crowd-blog daily 0.75 2026-02-06 https://www.thegoodcrowd.co.uk/the-good-crowd-blog/fixing-the-food-system monthly 0.5 2026-02-06 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/3eb49a86-21ce-4ecd-8ff4-cb99eacf1a89/WhatsApp+Image+2026-01-29+at+5.39.23+PM.jpeg The Good Crowd Blog - Fixing the food system – a surplus of food for thought  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/3e9feace-50e5-4c18-90d4-7fa5743a3f34/p.jpeg The Good Crowd Blog - Fixing the food system – a surplus of food for thought  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/856d77b7-fd7f-4975-a094-b75722d9c474/l.jpg The Good Crowd Blog - Fixing the food system – a surplus of food for thought  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thegoodcrowd.co.uk/the-good-crowd-blog/organic-month-why-its-time-to-reclaim-what-organic-really-means monthly 0.5 2025-09-16 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/4c4a732e-c965-44c4-a0d6-a2715321c003/sa-orgsep-soil-1080x1080-vegan.png The Good Crowd Blog - Organic Month: Why It’s Time to Reclaim What Organic Really Means - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thegoodcrowd.co.uk/the-good-crowd-blog/collaboration-not-competition-why-community-builds-stronger-brands monthly 0.5 2025-09-16 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/7a79d332-7d87-4936-91bd-12375e3423db/USKBWSC180_M_01_frontv2.webp The Good Crowd Blog - Collaboration, Not Competition: Why Community Builds Stronger Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/02e5309c-06e3-40d6-81f4-3349321398b3/357732_jubelxwildfarmed_487091.jpg The Good Crowd Blog - Collaboration, Not Competition: Why Community Builds Stronger Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/4aee26d4-34dc-4902-a31f-0cbb7c9c835d/215207_screenshot20200821at09.25.29_774353.png The Good Crowd Blog - Collaboration, Not Competition: Why Community Builds Stronger Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/213b1da9-ecca-4d96-90ae-94cc8906817e/unnamed-5.png The Good Crowd Blog - Collaboration, Not Competition: Why Community Builds Stronger Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thegoodcrowd.co.uk/the-good-crowd-blog/new-b-corp-standards-implications-for-recertification monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/9abd117e-65c0-468f-96f7-8b748f7575a3/Raising+the+Bar+for+Sustainable+Business.png The Good Crowd Blog - B Corp New Standards - Recertification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/9c8ecb27-b68c-45a4-8b11-0bbdd9ffee32/image+%281%29.png The Good Crowd Blog - B Corp New Standards - Recertification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thegoodcrowd.co.uk/the-good-crowd-blog/new-b-corp-standards-raise-the-bar-for-businesses monthly 0.5 2025-06-16 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/ce26700a-96a8-460a-a1c9-3e5955cbaa49/TheGoodCrowd2023_Charlie+Britz+Photography-13.jpg The Good Crowd Blog - New B Corp standards raise the bar for businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/9c8ecb27-b68c-45a4-8b11-0bbdd9ffee32/image+%281%29.png The Good Crowd Blog - New B Corp standards raise the bar for businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thegoodcrowd.co.uk/the-good-crowd-blog/the-global-trends-driving-what-we-eat-and-drink-in-2025-and-beyond monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/facbb45d-1fc6-469e-b9f6-f2d254bb70c8/TheGoodCrowd2023_Charlie+Britz+Photography-17.jpg The Good Crowd Blog - The global trends driving what we eat and drink in 2025, and beyond. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/70da5532-2608-4485-92ea-1d99cf3a5126/Screenshot+2025-02-03+135717.png The Good Crowd Blog - The global trends driving what we eat and drink in 2025, and beyond. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/06c251ae-871d-4732-86e3-a8f04ba1a893/Screenshot+2025-02-03+135738.png The Good Crowd Blog - The global trends driving what we eat and drink in 2025, and beyond. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/ce26700a-96a8-460a-a1c9-3e5955cbaa49/TheGoodCrowd2023_Charlie+Britz+Photography-13.jpg The Good Crowd Blog - The global trends driving what we eat and drink in 2025, and beyond. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/b00da825-e4bb-489e-84ac-5c9507591601/Screenshot+2025-02-03+13580603.png The Good Crowd Blog - The global trends driving what we eat and drink in 2025, and beyond. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/50a1013d-1381-4c24-9a6d-b8dbfff63538/Screenshot+2025-02-03+13582104.png The Good Crowd Blog - The global trends driving what we eat and drink in 2025, and beyond. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thegoodcrowd.co.uk/the-good-crowd-blog/why-i-love-organic monthly 0.5 2024-09-18 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/13857115-f677-44a1-94f5-922997eada50/food-you-can-trust-with-logo.jpg The Good Crowd Blog - Why I love Organic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1726573101729-HIPNHDAWO8KGPIWAADB8/download+%2857%29.jpg The Good Crowd Blog - Why I love Organic https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1726573101685-KTP2JPQMXVC77EV9HLZ6/download+%2856%29.jpg The Good Crowd Blog - Why I love Organic https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1726573187527-LUU6S0NAV5UBKK85G6SN/Untitled+design+%2860%29.png The Good Crowd Blog - Why I love Organic https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1726660342966-3AVTUPMAW4V2XVX7P07K/Riverford-organic-veg-boxes-scaled.jpg The Good Crowd Blog - Why I love Organic https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1726660342788-SRDTRA79AXDGSQGTSQY6/Riverford_Live_Life_on_the_veg-scaled-1.jpg The Good Crowd Blog - Why I love Organic https://www.thegoodcrowd.co.uk/the-good-crowd-blog/sustainability-a-necessity-not-a-buzzword monthly 0.5 2024-05-21 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/7ffa3c22-0f9e-4eb2-b95c-2f3736613e6a/Classic+Word+Cloud+H_W+layout.png The Good Crowd Blog - Sustainability – a necessity, not a buzzword - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1658b2a8-0e02-4b68-964e-2e2eba3669b7/TheGoodCrowd2023_Charlie+Britz+Photography-3.jpg The Good Crowd Blog - Sustainability – a necessity, not a buzzword - First steps to sustainability …Over the last three years, we’ve developed a process that we work through with clients to ensure sustainability is fully integrated into growth initiatives and brand plans. We do this by starting with the basics – your people and your mission. Making sure everyone is on board with what you are doing is essential. We work with your wider team to bring to life exactly what ‘sustainability’ means to your mission, vision and values. Once your people understand the why and the how, it’s far easier to embed sustainability principles into the day-to-day running of your business. Then we’ll ask you to look, with an honest and self-critical eye, at what you are currently doing. Together, we’ll explore in detail at what you’re good at and where you can improve. This insight makes it far easier to develop a future focused sustainability strategy. One that sets clear priorities and goals, with specific key performance indicators (KPIs), so everyone knows what good looks like and is held accountable for improvements. The B Corp framework offers a thorough and efficient way of doing this. The impact assessment is a free tool that it is well worth taking a look at. Even if you decide not to go on and certify as a B Corp, it’s a valuable asset. The next step is to create a comms strategy that allows you to tell your audience about your current impact and sets out where you want to be in the future, creating a common language you can use to communicate both internally and externally. We always encourage clients to start communicating their sustainability plans sooner rather than later. By acknowledging that there is more work to be done, and articulating the plans you have put in place to do better, your brand will feel more human, authentic and credible. Better for people, planet and your bottom line For those who may need a little more convincing, remember sustainability is also good for the bottom line. A genuine commitment to sustainable business can help your brand to attract more and different consumers. And therefore, to gain and retain competitive advantage in busy food and drink categories. Research shows an increase in the number of consumers looking for brands that share their values. With the emerging Gen Z-ers leading the charge, many consumers want to reduce their personal impact on the planet and will opt for brands that help them to achieve this. But beware, it does have to be a genuine commitment. Savvy consumers can spot ‘greenwashing’ from a mile off. Adopting a sustainable approach to business, can also save you money. Contrary to the misconception that sustainability is an expensive add-on, implementing sustainable practices can lead to cost savings. Energy efficiency measures, waste reduction and sustainable sourcing can all contribute to lower operational costs. If you’d like to find out more about how The Good Crowd can help your business to become more sustainable, get in touch, we’d love to hear from you. https://www.thegoodcrowd.co.uk/the-good-crowd-blog/client-spotlight-belvoir-farm monthly 0.5 2024-05-22 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/8ffc1af8-9a85-4954-ac8f-f520b9b84414/Belvoir-New-Slide-1.jpg The Good Crowd Blog - Client Spotlight: Belvoir Farm - About Belvoir Farm From its 1980s origins as a family business in rural Leicestershire, Belvoir Farm has grown to become one of the UK’s best loved premium soft drink brands. Now employing an 80-strong team, Belvoir Farm produces a range of cordials, botanical sodas and non-alcoholic cocktails, bursting with natural flavours. What hasn’t changed during the brand’s evolution is its deep connection to the land and to the local community. ‘Crafted with Nature’ is the heart of the company’s values. This is epitomised by the Elderflower Harvest, held each May and June, when the Belvoir team and loyal local pickers come together to harvest the elderflowers used in their trademark cordial. The company’s mission is to make quality soft drinks, with natural ingredients, that are refreshingly delicious and reassuringly real. In 2022, Belvoir Farm received industry recognition of their success, winning The Grocer’s Soft Drinks Brand of the Year award. But, like all the best businesses, Belvoir Farm refuse to stand still, wanting to do even more for people and planet. This year, as they celebrate the brand’s 40th birthday, they are determined to become B Corp certified. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/a4d4867c-4ab7-4c1e-a715-b09193a6fbc5/02b742d7-f02c-470d-a81e-b6d971bfee9a.jpg The Good Crowd Blog - Client Spotlight: Belvoir Farm - Lessons learnt on their B Corp journey so far Caroline Knight, Belvoir’s B Corp lead, told us: “We wanted to become a B Corp because we’ve always been a business that tries to do the right thing. Understanding what we’re doing well, and where we can do better, is part of our brand’s DNA.” “Catherine has made our B Corp journey so far really positive. It’s such a rigorous and complicated assessment and we definitely needed her expertise to interpret the questions, lead the process and advise us on how to improve.” “We’ve already learnt a lot, and now have a really solid plan to have an even bigger impact. It’s going to be challenging, but the whole team is committed, and Catherine will be supporting us every step of the way.” Martin Reynolds, Environment lead for Belvoir Farm, adds: “Working towards B Corp certification has helped us to reflect on the progress we’ve made. It’s also given us a clear structure to look at how we can do even more in the future. “We’ve now got an exciting list of initiatives planned to further reduce our impact on the environment, from installing rainwater harvesting to reducing packaging.” https://www.thegoodcrowd.co.uk/the-good-crowd-blog/the-evolution-of-b-corp monthly 0.5 2024-05-20 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/23dafa13-0520-4695-8733-c73c01d16c8c/Untitled+presentation+%281%29.png The Good Crowd Blog - The evolution of B Corp B Corps will have to meet performance requirements across Impact Topics The current standards require a business to achieve an 80-point score across five impact areas, measured in the B Impact Assessment (Workers, Customers, Community, Environment and Governance). The proposed new standards will ask B Corps to meet specific measures focused on social, environmental and governance performance, known as Impact Topics. These requirements will be tailored to a company’s context, considering factors like size, sector, industry and geography of operation. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/f77daaec-b7ab-4154-8ba7-0366f90498e4/Untitled+presentation+%282%29.png The Good Crowd Blog - The evolution of B Corp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thegoodcrowd.co.uk/the-good-crowd-blog/cheers-heres-to-the-future-of-the-drinks-industry monthly 0.5 2023-11-06 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/f796f3ec-92d2-456a-886e-798e5052a783/unnamed+%286%29.jpg The Good Crowd Blog - Cheers! Here’s to the future of the drinks industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/421016c4-d718-4743-8f50-e30e02a28925/unnamed+%285%29.jpg The Good Crowd Blog - Cheers! Here’s to the future of the drinks industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/0b98e43b-cf94-425b-99c9-d8621dab2886/IMG_0697.jpg The Good Crowd Blog - Cheers! Here’s to the future of the drinks industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thegoodcrowd.co.uk/the-good-crowd-blog/gen-z-the-conscious-buying-generation monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/a20ffe88-8d6c-495d-a52c-431e6f644a26/priscilla-du-preez-W3SEyZODn8U-unsplash.jpg The Good Crowd Blog - Gen Z - the conscious buying generation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/2fcd5936-3b7a-443b-951c-bb027dad1dc6/Food-Labels-GettyImages-1141997545-2000-f99fe1c283c448528ef4ef264146c4fa.jpg The Good Crowd Blog - Gen Z - the conscious buying generation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/4b9a16e2-8745-4a66-8b07-4cab415259e6/mocktails-beach.jpg The Good Crowd Blog - Gen Z - the conscious buying generation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/e2fc477b-6290-47d2-a3e0-628d5aa333d4/jeppe-monster-Wz7Y61rqWwk-unsplash.jpg The Good Crowd Blog - Gen Z - the conscious buying generation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thegoodcrowd.co.uk/the-good-crowd-blog/understanding-organic-at-yeo-valley monthly 0.5 2023-09-24 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/084ef5ce-0d81-471e-a18a-53869c244b48/image002.png The Good Crowd Blog - Understanding organic at Yeo Valley - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/9bbdb89a-b51b-4d76-b44d-297c3b292531/PHOTO-2023-09-11-10-11-04.jpg The Good Crowd Blog - Understanding organic at Yeo Valley - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1695411505287-100C3OZZ1G0LJORQTC7J/PHOTO-2023-09-11-10-11-03.jpg The Good Crowd Blog - Understanding organic at Yeo Valley https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1695411504405-KTGR7GVXIQIZDWOUCSGJ/PHOTO-2023-09-11-10-11-03+%281%29.jpg The Good Crowd Blog - Understanding organic at Yeo Valley https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1695411505629-HS5RA2HF5A092U40M88G/PHOTO-2023-09-11-10-11-02+%281%29.jpg The Good Crowd Blog - Understanding organic at Yeo Valley https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1695411506425-PKEPJ6A62Q66KN7BCHOF/PHOTO-2023-09-11-10-11-02.jpg The Good Crowd Blog - Understanding organic at Yeo Valley https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1695411507203-O4NH8MJSA3BLFTJ2SMH6/image001.jpg The Good Crowd Blog - Understanding organic at Yeo Valley https://www.thegoodcrowd.co.uk/the-good-crowd-blog/organic-september-qampa-with-mr-organic monthly 0.5 2023-09-24 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/d3376de4-a3d9-4ae5-973f-a225100d7d7f/Mr-Organic-logo-1+%281%29.png The Good Crowd Blog - Organic September: Q&A with Mr. Organic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/d6a732b8-adc8-4659-9574-06e6ceb84426/8R5A5642-scaled.jpg The Good Crowd Blog - Organic September: Q&A with Mr. Organic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/7cf902b4-f995-43a5-8bac-96256c072b93/image-8-2-scaled.jpg The Good Crowd Blog - Organic September: Q&A with Mr. Organic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1d49efe3-e2d7-48bf-be43-210496d6f237/Screenshot+2023-09-22+202015.png The Good Crowd Blog - Organic September: Q&A with Mr. Organic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thegoodcrowd.co.uk/the-good-crowd-blog/client-spotlight-b-corp-q-amp-a-with-caleo monthly 0.5 2023-09-20 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/e8aece14-77b5-4b0e-afc7-10bfebb837c3/315541085_1317004655540431_7938260799884983661_n.jpg The Good Crowd Blog - Client Spotlight: B Corp Q & A with Caleño - Since launching drinks brand Caleño in 2019, founder Ellie Webb has been on a mission to bring joy to not drinking. Caleño produces distilled non-alcoholic spirits and cocktails inspired by the sun-drenched spirit of Colombia. Right from the start, Ellie made a commitment to operate the business as a force for good. It was essential to create a brand that not only brought joy to customers, but also to its people, suppliers and the environment. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/05a82bb0-6b76-4e3c-8597-e4fa9748b39a/350981863_218338461058090_2622911700180111960_n.jpg The Good Crowd Blog - Client Spotlight: B Corp Q & A with Caleño - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thegoodcrowd.co.uk/the-good-crowd-blog/purpose-driven-brands-shine-at-bread-amp-jam-festival monthly 0.5 2023-08-04 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/6a1097f7-efb7-488c-9c50-40b60312fe83/c391685a-60b4-4c6b-a0fa-8175a6bb723d.jpg The Good Crowd Blog - Purpose driven brands shine at Bread & Jam Festival - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/87cf4a88-91d4-485f-8858-6601273d5e60/fd2f25f4-a142-4daf-93c4-bb81bcea30c5.jpg The Good Crowd Blog - Purpose driven brands shine at Bread & Jam Festival If we had to choose a highlight, it would be the animated panel discussion on building a brand with purpose, hosted by Catherine. The panel was made up of founders of successful purpose-led businesses - Matthew Isaacs from My Emissions, Mimica’s Solveiga Pakštaitė and Natalie Campbell MBE from Belu Water Ltd. Each gave insightful, practical advice, rooted in real-world experience. Their words demonstrated the undeniable power of aligning your brand with sustainability. The discussion touched on topics including how to communicate purpose effectively in an era of greenwashing, the value of impact certifications for consumer recognition and accountability, and persuading consumers to prioritise ethical, sustainable credentials over price. Panellists also focused on the challenges food and drink start-ups face when trying to get everything right from the start and shared their rallying cries for emerging brands in a time of climate crisis. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1689862370814-871AH6BWBO32B9T2WBY1/776ef961-7c75-47c2-bbd7-cd7ec1ac300e.jpg The Good Crowd Blog - Purpose driven brands shine at Bread & Jam Festival https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1689862370599-5JNII5Z6QJRH8887AK49/288f02dd-a031-4730-833d-c31ef96d19db.jpg The Good Crowd Blog - Purpose driven brands shine at Bread & Jam Festival https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1689862371727-6OXIEUE1HW9HDX19UAID/cc7893c1-2dd2-4641-b146-35088caf8785+%281%29.jpg The Good Crowd Blog - Purpose driven brands shine at Bread & Jam Festival https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1689862372111-3AZ7P9SF9K4LJ82JGLGV/fc3c51da-069d-4c8e-8c94-7bf46b432fbc.jpg The Good Crowd Blog - Purpose driven brands shine at Bread & Jam Festival https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1689872692465-PYTDVJ7TOXDMQ8W76UZQ/92903dba-ce3e-4ac1-87d9-5abe0b92fc5d.jpg The Good Crowd Blog - Purpose driven brands shine at Bread & Jam Festival https://www.thegoodcrowd.co.uk/the-good-crowd-blog/progress-not-perfection-communicating-b-corp monthly 0.5 2023-06-29 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/0bc757f7-7c49-4a47-ac66-690c93c61596/Ellie-swooshes-BCorp-logo.png The Good Crowd Blog - Progress not perfection – communicating B Corp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/fd910f14-2159-463f-8ac1-cd9171affa8a/The+Good+Crowd_Charlie+Britz+Photography-4.jpg The Good Crowd Blog - Progress not perfection – communicating B Corp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thegoodcrowd.co.uk/the-good-crowd-blog/10-reasons-why-becoming-a-b-corp-is-good-for-business monthly 0.5 2023-06-19 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/c676c6e7-ce22-449f-ade5-51750074f956/Bcopr.jpg The Good Crowd Blog - 10 reasons why becoming a B Corp is good for business The UK is home to the second largest B Corp community in the world. Over 1,700 UK companies are now B Corp certified and that number is rising fast, with 55 brands joining the movement during this April alone. At The Good Crowd we work with B Corps, and brands who are going through the certification process, every day. This gives us unparalleled insight into how and why becoming a B Corp is good for business. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/3aa6d8cd-2798-4547-ab4b-a535e0fb7a52/Certified-B-Corp-infographic.png The Good Crowd Blog - 10 reasons why becoming a B Corp is good for business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thegoodcrowd.co.uk/the-good-crowd-blog/representing-b-corp-at-ife-2023 monthly 0.5 2023-06-29 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/06fa66a3-081c-40b9-a8bb-5268a5c91ca3/20230321_114425.jpg The Good Crowd Blog - Representing B Corp at IFE 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/910791d3-10b2-40a0-aa0a-32f4a2a4e581/20230322_093838.jpg The Good Crowd Blog - Representing B Corp at IFE 2023 - Make it stand out 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What We Do https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1730107832922-OHTTQCZXLCBDNBW0RC5Q/Zoe+Young%2C+Impact+Lead+for+The+Newt.png What We Do https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1730107832951-UZ1YLQ964ZG36CISPAM3/Harriet%2C+Penrhos+Spirits.png What We Do https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1730107833785-BIWA8B9EH63TRRHHE0BG/annie+spoons.png What We Do https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/1730799806363-XTO4IKFGNJU8THMOUPU2/agua+de+madre.png What We Do https://www.thegoodcrowd.co.uk/who-we-are daily 0.75 2023-07-03 https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/69db20d5-2acc-4122-b1a5-92084324429f/J%26J+Marketing.png Who We Are https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/ff5717b8-402a-43a7-8cea-c09fd9d51cd4/Divine.png Who We Are https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/9f8ace8a-aa99-424a-bf46-7eaf28755281/Johsnon.png Who We Are https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/8e609566-9ddc-4d3b-9d53-a217fe20d38b/Black+Bee+Honey.png Who We Are https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/9dc1b7e0-24c0-4297-9708-a69bd5925d3c/Pukka+Herbs.png Who We Are https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/58762102-8ec5-41af-8bf6-ceefc1e4c7dd/Ancient+%2B+Brave.png Who We Are https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/c020a514-6eba-4d33-a331-6f65f94b9609/Terrafertil.png Who We Are https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/9a8283bb-980b-41db-9beb-4318ab71e8e3/The+Good+Crowd_Charlie+Britz+Photography-49.jpg Who We Are - Natalie Hartley Natalie is a true brand marketeer at heart, with a passion and curiosity for brands that led to her studying Marketing at university in Bristol. 17 years later Natalie has built a successful career working on well-loved consumer brands including Rowntree’s, Aero, Cow & Gate and Aptamil. Having been lucky enough to work on the launch of Rowntree’s Randoms at the start of her career Natalie has a particular passion for innovation, product development & consumer insights and is an advocate for working with brands to identify and embed their purpose. In more recent years Natalie has worked with a number of founder led businesses using her experience to upskill marketing and commercial teams. https://images.squarespace-cdn.com/content/v1/60b0bb315ed6ba486b050c50/d45e3eb2-7efb-4c11-9864-d75e90db28cf/The+Good+Crowd_Charlie+Britz+Photography-51.jpg Who We Are - Catherine Coward Catherine has over 20 years’ experience working on and in fast-paced, successful, purpose-led food businesses including Danone and Pukka Herbs, both B Corp businesses. She has held senior supply chain and innovation positions, working with all the major UK retailers, managing global supply chains and complex projects, and leading teams responsible for bringing many new products to market. Catherine combines her deep knowledge and interest in sustainability issues with real-life business experience, to drive impact. In 2021 Catherine successfully completed the University of Cambridge Business Sustainability Management Course. 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