Helping good brands do good business.

Welcome to The Good Crowd

A founder-led business with extensive experience across well-known global and local brands spanning food, drink & healthcare. We believe industry can and should be a force for good and we’re advocates of the B Corp movement.

We partner with ambitious brands, with purpose at their heart, bringing our expertise in Brand Strategy & Sustainability to help your brand stand out from the crowd. Whether that’s sharpening your brand proposition, defining your sustainability strategy or certifying B Corp, we are here to help.

We have a proven track record for delivering results, don’t just take our word for it, check out our work

Introducing The Good Crowd team

Individually we have held senior roles for global FMCG companies for 15+ years, before going on to become founders of our own consultancies. During this time we recognised the power of shared learnings, experience and collaborative working, this shared belief led us to launching The Good Crowd

Natalie Hartley Brand & Marketing

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Catherine Coward Sustainability

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