What we do

We partner with ambitious brands with purpose at their heart. We use our expertise in Brand Strategy & Sustainability to help your brand stand out from the crowd & bring your story to life for investors, retailers & consumers.

Our services at The Good Crowd

Are you clear on your strategic priorities and ‘ability to win’ in the market? Through our accelerated brand planning process we will set your direction for growth. Bring your brand story to life and ensure all of your brand communications are setting you up for success with shoppers and consumers.
We help you navigate the rigorous B Corp certification process and join a community of global leaders driving business as a force for good. Embedding the B Corp principles into your brand and business allows you to focus on your impact with confidence and credibility. Talk to us about our personalised business training sessions, to help your teams communicate your B Corp story to retailers, investors and consumers.
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We design and build your business strategy to create long term value, focussing on People, The Planet and Profit.
It’s not just about having good intentions—it’s about aligning sustainability goals with a clear, actionable plan.
From breakthrough innovation to improving your current offerings, we shape your portfolio to deliver on your commercial targets. Our work includes portfolio analysis, concept development, competitor reviews and project management, get in touch to find out more.

Get in touch to discuss any of our services in more detail

Here’s a selection of some of the great brands we’ve worked with.

Case Studies

B Corp Certification for SAQUA Seafood: Ethical Sourcing Meets Verified Impact

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Impact Strategy and B Corp Certification

Belvoir Farm, the much-loved British soft drinks brand, partnered with The Good Crowd to take their sustainability efforts to the next level through B Corp certification. With a strong foundation already in place, we guided their team through a rigorous impact assessment, uncovering opportunities to deepen their positive contribution to people and the planet. Together, we developed a strategic action plan aligned to their values and growth goals. Now with their B Corp application submitted, Belvoir Farm is on a clear path to building an even greater legacy of doing the right thing.

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Supporting The Newt to grow its positive impact on people and the planet

This summer, we were delighted to work with the leadership team at historic Somerset estate The Newt. Together, we looked at what they do well and where they needed to improve. Thanks to plenty of energy, ideas and challenge in the room, The Newt team left with a plan of tangible actions for their growing business to have an even greater positive impact.

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