Organic Month: Why It’s Time to Reclaim What Organic Really Means

Every September, Organic Month reminds us why organic food still matters. Run by the Soil Association, this annual campaign champions the benefits of organic products and practices.

Collaboration, Not Competition: Why Community Builds Stronger Brands

For years, the standard approach to business was clear: outspend, outsmart, and outperform. But that mindset is no longer fit for the world we live in. The challenges facing our planet and society today are too big for any one brand to tackle alone.

Raising the Bar for Sustainable Business

The new B Corp Standards will come into force in 2026 and mark a welcome, significant shift that will raise the bar for all existing and aspiring B Corps. The new framework aims to facilitate bold leadership on the social and environmental issues that matter most…

In April 2025, B Lab released long-awaited updates to the B Corp standards, describing them as a "significant evolution" that brings sharper focus and stronger accountability. From 2026, businesses will need to meet tougher requirements across seven impact areas, demonstrate continuous improvement, and show they're truly walking the talk. In this blog, we break down the key changes and what they mean for your certification journey.

Mintel’s Global Food and Drinks Trends offer key insights into shifting consumer tastes and global influences. In this blog, we highlight the standout trends and what they mean for UK food and drink businesses.

 Find out more about the Organic movement, and the small steps you can take to support a greener, less harmful food system

Sustainability. It’s a word we hear so often these days. Perhaps overused, and sometimes misused, in the battle for brands to be seen as clean and green. But it is so much more than just a buzzword. For us at The Good Crowd, sustainability is a necessity.

Belvoir Farm is one of the UK’s best loved premium soft drinks brands. A company committed to using natural ingredients, for 40 years this brand has kept countryside and community at its heart.

This year, keen to do even more for people and the planet, Belvoir Farm came to us for expert advice on B Corp certification. In this Client Spotlight, you can read more about the company’s ethos and find out how The Good Crowd is supporting them on their B Corp journey.

To retain trust in the B Corp movement, B Lab has committed to reviewing their standards. It recognises that B Corp certification needs to evolve to stay relevant and continue to have maximum impact as a force for good. In this blog we’ve pulled together a brief summary of what may be coming down the line.

The drinks industry is growing and changing. Renewed interest in health and sustainability, the cost of living and the success of challenger brands are all having an impact. In this blog, we share what we learnt about the emerging trends shaping the future of the beverage market at the Cheers! summit in London.

Here at The Good Crowd, we’re experts in helping brands to define and tell their own story.

If sustainability and purpose are big chapters in that story, then Gen Z consumers should be at the heart of your brand’s marketing strategy.

50 years on from the first organic food certification, the need to change the way we farm and eat is more pressing than ever. Read more about Catherine’s immersive day at Yeo Valley farm to gain an understanding of organic and how it offers a better way.

Mr Organic, a brand that's been on a mission for over a decade to make organic living accessible and impactful. From beginning with organic tomatoes in Italy to a diverse portfolio of 120+ products, they're setting the standard for conscious living. Join us as we delve into their world, from Organic September to becoming a B Corp certified company.