B Corp Certification for SAQUA Seafood: Ethical Sourcing Meets Verified Impact
“The Good Crowd combines real expertise with a clear, professional approach to the B Corp process. Their flexible support allowed us to stay hands on where we wanted, and lean on them where it mattered most.
The Good Crowd exceeded all our expectations and we would recommend to anyone looking for a stress free, very reliable, and cost effective pathway to B Corp certification.”
Emma Cazaly, Operations Director, SAQUA Seafood
About SAQUA Seafood
SAQUA Seafood is a leading European frozen seafood importer, but with a difference. It only imports the finest quality and truly sustainable seafood. This sets it apart from competitors who import and promote highly unsustainable seafood, alongside sustainably sourced items.
Its mission is to demonstrate that true sustainability is possible in all that comes from the sea. It works with the world’s leading seafood producers, each independently verified for their sustainability practices and deep community partnerships.
SAQUA Seafood produce is used by Europe’s most renowned chefs and stocked by premier retailers. From Yellowtail to Black Cod to Australian Prawns, you’ll find its seafood on plates and in chiller cabinets across Europe and the UK.
Why The Good Crowd
SAQUA Seafood chose to work with us for our expertise in the food and drink sector. But also, and perhaps more importantly, for our shared values and passion for positive impact.
Founder Jamie Angus told us he valued our approach, which leads each client’s B Corp journey with their ‘why’. Tailoring our support to each brand’s unique DNA means that, with us, going through the B Corp process is never just a tick box exercise. He also recognised that, though we’re experts in navigating the details of the process, we’re also specialists in sustainability and communications. This means we help businesses to better understand and improve their impact, and then support them to tell the world.
What we did
We provided bespoke 1-to-1 support to guide SAQUA Seafood through the rigorous B Corp certification process. Working collaboratively with the team, we explored the positive impact they were having on people and the planet, and where they needed to do more. Throughout the B Corp journey, we helped them to focus on further embedding B Corp principles into their business.
The Results
A B Impact Assessment score of 100.2 speaks for itself (comfortably exceeding the 80 points required for B Corp status).
SAQUA Seafood becoming the first seafood business in the UK to certify as B Corp is all credit to the care that runs through every aspect of the business. SAQUA Seafood have built a brand that lives its high standards every day. Their sourcing is ethical and sustainable and they get to know every fishery supplier personally. With our support, and as certified B Corp, the business is now in an even better position to continue as a force for good.