B Corp Accelerator, starting September 2025

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A programme for small, growing businesses looking to build a better future

Join our B Corp Accelerator, an interactive online programme designed for small, growing businesses looking for expert guidance, structured support, and a clear path to certification.

The New B Corp Standards are here

B Corp is more than just a certification, it’s a movement towards better business practices that prioritise people and the planet alongside profit. The new B Corp standards, coming in from 2026, raise the bar further on what it means to be a B Corp. There's no better time to join the ranks of purpose-driven businesses.

"The Good Crowd Accelerator really was a game changer for us—it made the journey feel so much more manageable. If B Corp is on your radar, I can’t recommend this group enough. Take the leap—it’s worth it!" – Halle Faraj, Co-founder Cameler Spice Co.

What to Expect

Our online programme will cover the New B Corp Standards

  • A structured, step-by-step approach 

  • Support from B Corp experts and the opportunity to learn alongside like-minded businesses

  • Practical resources, including a bespoke Improvement Action Plan and template policies

  • A small-group setting designed to foster collaboration, learning, and accountability

Who is this for?

The B Corp Accelerator is open to small, growing businesses who care about their impact on people and planet, whether you're in the early stages of exploring B Corp or ready to take the next step towards certification. Our programme will help you assess your Business against the B Corp new standard requirements, support you to make improvements and, when ready, go through the certification process.

Dates & Format

  • Welcome session September 2025

  • Weekly online sessions over 9 weeks through October & November (2 hours per week)

  • Recording and study guide for each session - for easy follow-up

  • Two further sessions in Spring 2026 covering the application process

  • Ongoing monthly optional sessions to support you through your journey to certification (open to all The Good Crowd Group Accelerator Alumni)

Cost & Commitment

  • £1650 + VAT (staged payment options available)

  • Applicant requirements:

    • Applicants should be prepared for their B Corp journey from start to submission to take, on average, 12 months

    • Applicants will need to commit a minimum of 2 additional hours per week, throughout the programme, for guided homework

  • Applications open 7th August & close 13th September

Meet Your Programme Leader

Catherine Coward, co-founder of The Good Crowd, brings 25 years of experience in the food & drink sector and has guided over 40 businesses on their B Corp journey.

“I love helping businesses to better understand & improve their impact and certify B Corp. I know from experience that lots of small businesses want to certify but don’t always know where to start. Often finding the time amongst other priorities is hard, and overwhelm can mean progress is slow. That’s why we designed our group programme to give you the support you need to have the best possible B Corp experience. It’s full-on, but the structured sessions, hints & tips and purposeful pace ensures great progress”